Fashion Designer Visits Miami: Rachel Roy Introduces her Fall 2010 Collection at Macy's

The fall season has finally arrived. In every city, Fashionistas are reinventing their wardrobes and preparing for cooler weather! To heighten our shopping spirit, Fashion Designer Rachel Roy stopped by Miami today to make a special appearance at Macy's in Dadeland Mall. Shoppers had the opportunity to meet Rachel Roy as she introduced her new Fall 2010 Collection. During the event, Rachel was accompanied by her daughter, Ava (pictured above). Ladies, this collection exudes glamour and youthfulness. By combining dresses with vests or jackets, you can totally go from casual to glam in minutes. I loved the bright colors and the unique patterns which are Rachel's trademarks. If you decide to stroll through the collection this weekend, remember that Rachel's line retails from $29 to $299 (including sportswear, footwear, jewelry and handbags). Feeling lucky? Enter a contest to win a $1000 wardrobe from the RACHEL Rachel Roy collection (exclusively styled by Rachel Roy for the winner). GOOD LUCK!!!



Top: My fellow blogger, Jewel, taking a picture of Rachel Roy during the event at Macy's. Check out Jewel's blog: Jewel's Fab Life!


Top: Catarina Hodel (aka DJ Blondie) kept the party going with her catchy beats. You can't have an event in Miami without a little sazon! For more information on Rachel Roy, visit www.RachelRoy.com or check out her collection on www.Macys.com.

The Limited at Dadeland Mall hosts fashion event to debut Jodi Arnold's Fall 2010 Collection

Summer is almost over so it's time to start revamping your closets for the fall! On Tuesday, August 10th, designer Jodi Arnold is coming to Dadeland Mall from 6 to 9 p.m. to unveil her second “Jodi Arnold for The Limited” collection. Miami is the first stop on Jodi's fashion show tour with The Limited. This season Jodi celebrates the modern woman and how that woman’s success, as reflected in her style, becomes a source of confidence, beauty and empowerment. During this event, The Limited, in partnership with Ocean Drive Magazine, will honor philanthropist and local hero Kristen Kenney, founder of Malaika for Life, for her work in fighting malaria and empowering women in Africa. The foundation’s “Save a Life” bracelets will be sold during the event with proceeds going toward life-saving medication for children with malaria. Arrive early on Tuesday to get your gift bag (supplies are limited), desserts and cocktails. Dadeland Mall is located at 7535 Kendall Drive (Miami, FL 33156). Did I mention you'll receive 40% off your purchase and you can enter for a chance to win a $250 wardrobe? Good luck!!! To RSVP for this shopping event, please sign-up online. Here's a video on Kristen's movement in case you'd like to join the fight against malaria.

Be the First to Shop: Madonna's "Material Girl" Collection launches at Macy's in Miami

Madonna is back and hotter than ever! The American Icon is finally launching her first clothing line, "Material Girl," along with her daughter, Lourdes (a.k.a. "Lola"), at Macy's Dadeland Mall. If you haven't heard the recent buzz about their new juniors collection, then start marking your calendars! On Tuesday, August 3rd, the first 200 shoppers to line-up and walk the "Pink Carpet" to shop the new collection will receive a Material Girl bandeau and a Macy's gift card to use that day. Arrive at Macy's by 10 a.m. for your chance to win additional prizes including Material Girl tees autographed by Madonna and Macy's gift cards up to $500! Material Girl offers fun prints, accessories and embellishments for every Miami trendsetter. All of the merchandise including apparel, footwear, handbags and jewelry retails from $12 to $40. You can choose from funky tutu dresses, over-sized boyfriend sweatshirts or studded combat boots. Whether you're inspired by the 80's flare or Madonna's aura, you'll definitely have a great time at this shopping event!

Dadeland Mall is located at 7303 S.W. 88th Street in Miami. The "Material Girl" event will be held by Macy's main entrance facing Kendall Drive (lower level- Junior's Department).

For more information on Material Girl, familiarize yourself with Macy's campaign at www.Macys.com/MaterialGirl. Make sure to read Lola's personal blog, Material World, to learn about Lola and her fashion inspirations. PLUS: Don't miss your chance to meet the original Material Girl, Madonna, along with 3 of your friends in NYC on September 22nd at Macy's Herald Square!!! Here's an interview by the AP's Alicia Quarles to get you excited about the collection: